SEO Strategies To Rank First On Google
The first goal of any SEO strategy is to really get your webpages indexed.
But before that can occur, you will need to grab the search engine crawlers to visit your website.
Basically, Basically, the greater you update your pages frequently, the greater the crawlers will arrive on your website doorstep frequently.
To carry out that, you need to start from the beginning. And the start in this specific instance of developing and enhancing pages in such a way that the search engine crawlers will be impressed.
All you have to do is satisfy the top three requirements of just about all major search engines
- provide quality content
- update content on a regular basis
- get top-ranking websites to link back to your site
And the search engines and directories you should be trying to impress the most are the top four contenders…
Beyond that, there are countless other search engines and directories you could still leverage on.
Should you optimize for all those as well, or just level your sites on the main players and bypass all of the search web directories and engines below them? Not necessarily. You want your pages listed in as many locations as is possible still. You merely shouldn’t try to satisfy every one of them with regard to optimization.
Satisfy the top four contenders. Then, if you have enough time and ambition to broaden the scope of your SEO attempts, do it. If not, don’t worry about the hundreds (or even thousands) of other search engines and directories that exist. You’re only human. And just meeting the optimization requirements of the top four is going to be energetic and challenging enough.
Search Engine Strategy Basics
Generally, there are three basic things you’ll do in order to perform effective and proper search engine marketing.
- compile keyword lists
- publish keyword-rich content
- establish an advantageous link strategy
Naturally, having software that can help you accomplish those four things and effectively would be a great asset quickly.
SEO Targeted Keywords
The core of any SEO strategy is built almost entirely around the group of keywords you choose to target.
The first order of business is to decide which groups of keywords you’ll be utilizing. In most cases, those groups will be either directly or indirectly related to this issue or niche that your website is (or will be) associated with.
Once you’ve organized the specific groups of keywords you wish to target, you can get started to put together a comprehensive number of top-level phrases that contain each of the following qualities:
- are searching for, by tons of people each and every month
- have very little or no levels of competition associated with it
The more most people who search for the term mixed with the least quantity of competition associated with it, the more valuable the keyword will be with regard to gaining automatic search engine traffic.
Beyond that, you’ll want to compile lists of alternative keywords.
These would be valuable still, however, not to the length of the first top-level list would be.
The main benefit of lower level keywords is the fact that you don’t have to work quite as hard to get defined google search recognition. And since you’ll get fairly decent results position automatically, you’ll receive additional targeted audience traffic also.
There are many ways in which you can put together keyword lists. One of the quickest and easiest methods is to use the free online suggestion tool Called Answerthepublic
Although it will give you clear questions and queries of what people are searching on google and bing.
Wordtracker, however, does, in fact, enable you to save your valuable results with only the keywords listed.
You’ll need to pay to make use of their online service, but it’s really worth the price. It’s high offers and effective the most in-depth and accurate capability with regard to real searches that individuals perform.
Although you’ll find so many methods for you to conduct a study using Wordtracker, they’ll all revolve around the capability to compile keyword lists which derive from the sets of keywords you formerly established.
Once you know exactly which keyword phrases you’ll be targeting, you can begin to implement content that’ll be connected with each of these key phrases.
How to Write Quality Content
There are numerous reasons why “Content Is King”. From a viewer’s perspective, content not only invites them to visit your website but encourages them to return on a regular basis.
It’s a relatively simple equation…
They’re looking for valuable information. Give it to them. From a search engine perspective, content is among the principal factors in finding out the amount of weight or importance that ought to be given to any website.
Unfortunately, this one isn’t quite as simple as an equation…
Search engine crawlers gather and index content. Figure out how to place your content higher on the results ladder than some other website.
Of course, in order to become King, content needs to be of substantial quality. In order to continue being King, content needs to be up to date on a fairly regular basis. Not to mention the fact that you also need to add content ( new pages) on a regular basis, If not, whatever ground you at first gain will fade away simply.
Therefore will whatever search position or rank you’ve achieved.
Naturally, you can include content by composing everything yourself manually. Especially considering the rest of the webmaster tasks that require your attention.
How to Create Quality Content
One of the best strategies for getting quality content is to include keyword-rich articles on your website. And rather than take the time to write them yourself, you can simply search for and accumulate articles that others have written.
Of course, working on that can as well eat up a great deal of time. To minimize the task – as well as enhance the results – you can simply hire someone on fiver.com to help you with that or use the following software program.
This allows you to accumulate up to one thousand articles with just the click of a button. And, you can easily do it based on a particular topic or keyword.
Use the articles to add quality content to your existing websites or use them to build entirely new niche sites. Either way, this is one of the fastest and most efficient methods of gathering quality content.
RSS feeds are yet another superior method. Not just for gaining content but keeping it fresh and updated as well.
The most common choice for RSS feeds is the ones that display a list of topic-related URL’s with a brief description beneath each one. The reason this type of feed is most popular is the fact that the brief description allows more potential for targeting specific keywords.
For example, if the topic of your website is golf and you want one of your pages to be optimized for the keyword “golf swing”, you would want any and all content to include that particular search phrase.
It’s no different than optimizing any other content on your website. You have a specific keyword and you need that phrase to be included in such a way that it will carry significant weight with the search engine crawlers.
If you can’t accomplish that, you’re merely shooting in the dark, hoping to gain targeted viewer traffic without actually targeting it.
SEO Linking Strategies
Choosing the right keywords and publishing quality keyword-rich content puts you approximately two-thirds of the way toward optimum search engine recognition. The other third is pretty much solely based on popularity.
If we were talking about popularity in the real world, it would probably include simple things like who was voted King and Queen of the high school prom, or who had the most date options on a Saturday night, or which sibling got the most attention from Mom or Dad.
In the world of search engines, popularity takes on a whole diverse meaning. And in most instances, it comes down to this… the website with the most quality links pointing to it wins the contest.
That’s the game. And the ultimate goal is to get countless “important” websites (those that have a theme or topic that’s similar to yours) to provide links back to you. Of course, when we’re talking about importance, we’re referring to how major search engines view them.
Most often, that equates to high page rank and the top position in search results. The higher up the food chain a web page happens to be, the more powerful any link they offer back to you is perceived.
In order to get the most bang out of the link popularity process, it’s best if you actually seek out valuable websites. Aside from those you might already have in mind, conduct searches based on the keywords you’re most interested in gaining search engine recognition for.
When it comes to link that these valuable and important websites place on their pages…
Always make use of text links, rather than simply URL. For example, instead of simply displaying https://www.dannyprofit.com as the link back to your website, you want something more substantial and keyword-rich. And, of course, search engine friendly.
If one of your keywords is “targeted traffic”, for example, the link might read as follows:
Make money online with Danny Profits
That not only gives you credit for the keyword, but it also encourages the search engine crawler to perceive your website as having more value.
The more control you have over the links that others place on their websites, the more search engine value you’ll experience.
What Not To Do…
After all your hard work getting your web pages optimized, the last thing you want is to do something that would prevent your site from getting indexed. Or worse, have it blacklisted by search engines altogether.
Here is a quick rundown of everything else you should never do…
⦁ Don’t repeat keywords excessively.
⦁ Don’t place irrelevant keywords in the title and meta tags.
⦁ Don’t make use of link farms.
⦁ Don’t submit to inappropriate categories in search directories.
⦁ Don’t submit too many web pages in one day.
⦁ Don’t publish identical pages. Don’t use meta refresh tags
No matter how good your website is – no matter how valuable the content it contains or how legally optimized it might be – if you use any of the things spelled out above, you run the risk of being blacklisted, branded as a search engine spammer.
Although it varies from one search engine to another, spamming can include one or more of the following:
⦁ irrelevant web page titles and meta description and keywords tags;
⦁ repetition of keywords;
⦁ hidden or extremely small text;
⦁ submitting web pages more than once in a twenty-four-hour span;
⦁ mirror sites that point to different URL addresses;
⦁ using meta refresh tags
It’s not difficult to stay out of black hat territory. But it’s certainly difficult to recover from having used those types of techniques. That is, assuming you can recover at all.