Internet marketing strategy is a set of techniques that a site or business owner can use in order to increase the visibility of their brand. Essentially, this means creating more links, building a following on social media and getting links to the top of Google.
The net result is that it is easier for people who might be interested in your content to find your website and more people around the net will have heard of your brand and be familiar with it. That means more traffic to your website and more people buying your products or signing up for your services.
Internet marketing is so powerful in fact that many people will do the marketing first and then come up with the business model second! In other words, they might focus on generating lots of traffic and lots of attention for a website or a web page and then think about how they’re going to profit from that web page (normally by selling a product or by displaying adverts).
Of course, businesses will use this the other way around – they already have a product or service they are selling and they just need to get more eyes on what they’re offering. Internet marketing strategy allows them to do this and when everything goes smoothly, a business can expect to see a massive increase in turnover and profits.
The only problem? Internet marketing takes time and money. Whether you’re looking to create your own blog as a hobby in the evenings, or you’re interested in gaining more attention for your existing business… internet marketing strategy requires you to understand a lot of complicated terms and processes and then invest lots of time into making them work for you.
This is a problem if you’re a busy person – if your business is already taking up all of your working time and you don’t feel like dedicating your spare time to more work…
Search engine optimization is certainly not something you can learn on your lunch break and you need more than a few hours a week to build a social media following… right?
Not necessarily! In this post, you’re going to learn how you can cut right to the chase with the most effective and straightforward internet marketing strategies available.
Internet Marketing Strategy: 3 Ways To Gain Massive Exposure
Search Engine Optimization in Minutes a Day
One of the aspects of internet marketing you’ve probably heard the most about is ‘search engine optimization’. But what does this term mean precisely? More importantly, how can you implement an effective social media strategy in a few minutes a week?
Search engine optimization essentially means that you are optimizing a site or a page for search engines. More specifically, it usually means that you are optimizing a site or page for Google (seeing as Google is the search engine that pretty much everyone uses…).
So how does this work? What is Google looking for?
This is defined by Google’s ‘algorithm’, which in turn is its calculation for deciding which content is ‘relevant’ for which searches. Too many people get bogged down by the details of Google’s algorithms and by trying to work out precisely how many links they need and what the best ‘anchor text’ is.
In short, people try to second guess the nature of Google in order to ‘game the system’. In fact, this is what a lot of people think that SEO actually means.
But this is not SEO. Or at least it’s not good SEO. Because if you try and guess what Google wants you to do and then fill your site with that specific type of content and build those kinds of links, that means that anyone can get their way to the top of Google by using the same techniques – even if the site that they are promoting is not high quality!
In other words, as soon as someone finds a loophole to get to the top of Google, Google is going to plug it.
Google does not want there to be a simple formula that bloggers and business owners can follow to get to the top. Google does not care about you! What Google cares about is its users and it wants to make sure that only the genuinely popular and genuinely high-quality content gets to the top.
That’s why Google has become increasingly good at assessing quality content – by looking at things like vocabulary and the use of synonyms. It’s also why you see fewer and fewer of those pidgin English sites at the top of Google’s results pages.
So, what is good SEO? Simple: it is focussing on delivering high-quality content for your users. If you do that, then your goals are aligned with Google’s own goals. If it doesn’t promote your site already, then future updates will make it more effective at identifying the genuinely high-quality nature of your content.
So, write posts that are the right length for the topic you’re writing. Write posts that are filled with genuinely interesting tips. And write posts that are entertaining and well written. This will also mean that more people spend longer on your site (you will ‘reduce bounce rates’) and this is another very important sign for Google.
Better yet, if your content is genuinely good and interesting, then people will want to share it with other people, resulting in links being added to your site!
Now, writing high-quality content does not take ‘a few minutes a day’ and this is going to be the most time-consuming aspect of internet marketing. But if you want to get around that issue, then consider outsourcing the writing to a professional. Just make sure that you pay enough (you get what you pay for) and that you pick someone who is an expert in the given topic and who is genuinely passionate about it.
The other part of SEO is link building. That means getting other sites to link to yours. This is also really important because it is actually the way that Google finds new content online – by following trails of links around the net!
What’s also important about link building is that Google treats each link like a testimonial. The underlying assumption here is that if thousands of people are linking to your site, then your site must be at least fairly good! What’s more, is that a link tells Google about the subject matter – because normally sites will link to other sites that are on the same subject.
Again though, the important tip here is not to try and game the system. The main way that people are guilty of doing this, is by trying to build as many links as they possibly can by buying them and trading them and while giving no thought to the quality of the site linking to them.
Google does not like this. As far as link building goes, Google’s stance has always been that quality trumps quantity. The aim should be to get links on sites that Google trusts as authority resources, not to build them on sites that no one has heard of!
So how do you know if Google trusts a site? Well, if a site has a .edu or.gov domain, then there is a higher-than-average chance that Google will trust it. Google also likes brands and Google likes the sites that have inbound links from these sites. In other words, it acts like a game of ‘degrees of separation’. If you can’t get a link from Harvard but you get a link from a site that has a link from Harvard, then this will be almost as good.
Another tip is to look for the links that are in Google’s news section – as all these are sites that Google trusts. If you can get a link from any of those, then it will be worth a lot.
So instead of wasting time sending unsolicited emails begging for links or offering to buy them, the best way to build links by far is simply to focus on getting links from the very highest quality sites. The good news for you is that this is quicker. Focus on keeping your site top quality and then send an email a day to the best sites in your niche asking if they’d like to publish a guest post or work together in some way. You only need a couple of positive responses to completely change the game.
Social Media Marketing in Minutes a Day
Another aspect of the internet marketing strategy is social media. This is the process of building up a massive online following of fans and friends on Twitter, Facebook, Instagram, etc. and then being able to let them know about your new products, services or blog posts as a result. It also means gaining their trust and letting them feel like they’re getting to know you, which will make them considerably more likely to buy from you!
Problem is that many businesses have no idea how to go about social media marketing and they simply waste time spinning their wheels.
The problem is once again that many businesses forget to offer the value from their social media. They think that they can treat Twitter or Facebook like an advertising platform by using messages like ‘Our new contact management platform will transform your business!’.
The problem with this is that it gives no one any good reason to follow their page!
The more successful brands are the ones that offer something interesting or entertaining while keeping it just somewhat connected to their industry or niche. This might mean posting about running a business, or about contact management and sales. Or if you have a fitness brand, then instead of promoting your protein shakes, you instead Tweet with tips and ideas for how to train.
Better yet is when a company lets people ‘get to know them’. This works particularly well for small businesses, as well as ‘personal brands’ (bloggers that use their own names in their branding). People love living vicariously and this is actually one of the big positives of the internet to begin with – it allows people a window into the lives of their favorite content creators and lets them be voyeurs into the lives of others.
If you post about running your business, then people who are interested in business will enjoy getting to see that personal angle and the honesty of what your ‘day to day’ is like.
Likewise, if you have a fitness brand, then posting about your own training will inspire and motivate others.
And this is where social media marketing can actually end up being a much less time consuming process. Because now, instead of focussing on writing several posts for a few hours each evening, you are instead going to integrate social media into your own lifestyle.
This of course means that you need to live the lifestyle you promote through your business, but hopefully if you’re passionate about what you’re selling and what you’re doing, then you already will be. In fact, if you don’t go to the gym regularly, then you should maybe have second thoughts about whether a fitness brand is even right for you!
So now, posting to social media is something that you can do as part of your routine. Cooked a healthy breakfast that’s high in protein? Take a snapshot for Instagram!
Reading an interesting article on fitness on your commute into work? Then share it through your Facebook page!
Doing a great workout? Then why not share pictures on Instagram or on Snapchat.
This isn’t taking you any extra time because they’re all things you’re already doing and by having an app with which to quickly share pictures and other things, you don’t need to wait until later when you’re at home.
For the small business this is the exact same thing: photos of the technology you use to run your business, pictures of the coffee that gets you through the day and tips regarding what you’re doing to grow your business and your sales.
Likewise, make sure that you respond to your fans as you collect them by returning their messages or liking their pictures too. This does take a couple of minutes but again, it’s on the phone and you can do it easily while on the way in to work or even while the kettle boils.
One other strategy that can save you a large amount of time in your social media marketing efforts is to use automation. Automation simply means that you are going to let tools handle certain processes for you.
Particularly great in this regard is IFTTT or ‘If This, Then That’. This is a powerful online service that allows you to connect multiple services together with triggers and results. So for instance, you could make it so that every time you upload an image to Instagram with a certain tag, it will be shared as a native image on Twitter as well. This means you don’t need to post your images to both social accounts and you can keep both more active.
Another powerful use for something like IFTTT, is to give yourself a backlog of photos and have them post to Instagram every day – this way if you don’t have anything new to post, then something will still get uploaded even without your interaction.
One of my favorite interactions is to make anything I like on YouTube get shared with my Facebook page. This is a great way to provide my readers with interesting information and entertainment and to ensure they always have something to keep reading and it takes me just a second. I can do the same thing with upvotes on Reddit.
This once again turns my social media marketing into a normal part of my routine. I often watch YouTube in the morning while I cook breakfast and I often read Reddit in the evenings. Now, doing that has become a way for me to provide value (in the form of curated, relevant content) for my viewers.
And it takes just a few minutes a day!
Facebook Ads in a Few Minutes a Day
If you already have a business that is selling a product or service, or if you’re willing to start selling a digital product from your website, then that means you can begin to profit from your site in just a few minutes a day by using Facebook Ads.
Facebook Ads are a form of PPC advertising. For the uninitiated, this means ‘Pay Per Click’ advertising, which in turn means that you pay only when someone actually clicks on your ad. That means that every time you pay a few cents, that gets you guaranteed viewers on your site.
The aim is to direct these visitors where they are most likely to purchase something – such as your ‘sales page’. If you sell an ebook or a physical product for $50 and you only pay 10 cents for each visitor, then you can afford to have 500 people come to your site and only one of them buy something from you. That’s pretty good odds! If that’s not happening though, then it might mean that you need to tweak the price of said product, or you need to reconsider the way you’ve phrased your sales pitch. This can make a huge difference to your profits.
The best part about Facebook advertising though, is that it lets you precisely target the people that see your ads. You can choose to show your ads only to people that are a certain age, a certain gender or a certain relationship status. You can even choose to show your ads to people based on their hobbies, interests and income.
So, if your business sells wedding dresses, then you can set up Facebook ads and send people to a page where they can book an appointment or perhaps even order a dress (or an ebook on the subject). You decide how much you’re willing to spend a day is and what the most you’re willing to spend per click is. Keep this low to start with as you tweak your page for maximum sales.
Crucially, you then target your ads so that they only show to women who are engaged and who have the right salary to be considering a dress from you. This drastically narrows down the type of person visiting your site and means there’s a much better chance that they’ll book an appointment if they clicked the link – if they don’t click the link, you lose nothing. And of course, you can also make your ads regional if you have a physical high-street store.
As you can see then, the internet marketing strategy doesn’t have to be complicated. In fact, it shouldn’t be complicated and if it is, then there’s a good chance that you’re focussing on the wrong things.
If you want to create a successful internet marketing campaign in just a few minutes a day, then consider this your blueprint:
- Post a high-quality article twice a week (written by you at the weekend, or outsourced to someone else)
- Send an email a day to a different high-quality site in your niche (perhaps get a virtual assistant to send you a list of addresses)
- Post to social media as you go through your usual routine on relevant-but-interesting topics
- Use IFTTT and other automation tools to make your social media presence more comprehensive
- Answer messages
- Tweak a Facebook Ads campaign that sends visitors to your sales page
That’s all there is to it! Keep doing this and focus on delivering great quality content and they will come. There’s no need to bog yourself down with complex strategies or algorithms.
Of course, there are many more techniques you can do to further your internet marketing in record time. To find out more, make sure that you check out the full ebook and most importantly get stuck in. You learn by doing!